Founder / Co-Founder / CEO / COO — WebRegistry
Verified digital identities for professionals and businesses.
About WebRegistry
In the digital age, a professional's Google search results act as their ultimate resume, reference, and storefront. Yet, thousands of high-value professionals (CPAs, attorneys, realtors, consultants) suffer from fragmented, outdated, or outright incorrect information across the web.
WebRegistry solves the reputation and discoverability problem. We build and manage verified professional profiles and control their Google presence. It is a single, highly-optimized, trusted page that ranks aggressively for branded search.
By standardizing citations, managing reviews, and actively monitoring for impersonation, WebRegistry protects professional identities while turning organic search into a predictable lead-generation channel.
What You'll Build
You will build a high-volume, subscription-based digital identity business. Starting with a single high-value niche (e.g., CPAs or specialized legal counsel), you will seed thousands of profiles, build a frictionless 'claim and verify' funnel, and scale a recurring revenue engine based on presence management.
Your Responsibilities
As the CEO, you are responsible for executing from 0 to 1.
Establish the Niche Strategy
Select the initial professional vertical, scrape publicly available data to seed 1,000+ profiles, and optimize the directory architecture for SEO.
Close the First Sale
Design and execute the outreach to get professionals to 'Claim & Verify'. You must personally close your first deal to validate the monthly fee model.
Own the Revenue Engine
Drive sales and own the revenue generation engine. Scale a recurring revenue machine and manage CAC payback periods to rapidly grow the subscriber base.
Manage Product Delivery
Ensure the swift execution of citation consistency updates, official link placements, and monthly SERP reporting for paid users.
Develop the Retention Loop
Create the ongoing value proposition (review workflows, impersonation monitoring) that keeps professionals paying month after month.
Who We're Looking For
- Deep expertise in Local SEO, programmatic SEO, and Google Business Profile management.
- Experience in growth marketing, specifically in building high-conversion digital funnels and product-led growth loops.
- Understanding of directory structures, web scraping, and managing large datasets.
- Strong copywriting and sales skills to communicate the risk of poor digital presence to traditional professionals.
- Ability to manage both technical product development (working with outsourced devs if necessary) and direct sales.
The Ideal Candidate
You are a growth hacker or technical marketer who understands how to manipulate SERPs. You likely have experience running an SEO agency or building directory sites, and you know how to build low-friction subscription products. You are highly analytical, obsessed with conversion rates, and ready to build a massive digital footprint.
Compensation & Equity
Supported by a stipend for the first 90 days. As you acquire your first 100 paid claims and generate recurring MRR, you transition to a scalable base salary and hold a major equity position in the registry.
View the full Foundery compensation modelFounders-in-Residence
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